SEO
stands for “Search Engine Optimization”. When creating a web site you needed it
to be shown on search engines so that the viewers will find it through internet
but this will not happen just after creating a blog or a web page you need to
add more weight to it so that it will be ranked more higher on common search results.
Optimizing this ranking process is called SEO.
Typically
in these days search engines use complex algorithms and the number of websites
or pages for a search term is really high so in order to give best results for
users search engines rank their pages.
If you
can understand these ranking factors then work on those areas related to your
website then you might be able to put your website much higher position than
the other sites, for example if your website is responsive then search engines
will like it because they know that it will be fit for both mobile users and
desktop users so plus points for your web site and if you got some SSL security
certificate then you can climb more on the same ladder. These are just couple
of examples where people can go up in the ranks and there are lot more key
factors to be consider as well.

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